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Your logo is the public face of your brand, so it needs to pack a lot of punch. But designing an effective logo isn’t easy; it requires some strategy. Good news: if you do the background work, you’ll have the insight you need to develop a logo that makes a lasting impression. Here’s what should be in a logo.

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Logo Design

Creating a Brand Personality: It Starts With a Logo
  • A design that conveys the essence of your brand
  • An appropriate style choice
  • Your business name

Your logo has a big impact on your business. People who visit your website for the first time will look at the logo for about 6 seconds and form an impression about your company.

That impression will determine whether or not they do business with you.

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